Higher education has long debated its role in character development. Religious schools, secure in their subjectivity, have made producing people of good character part of their core mission. But for public universities serving diverse populations, the entire concept can be fraught, starting with the language itself. How are we defining character? And should values and principles be part of a student’s education? 

Arizona State University appears to have threaded the needle on character education with an initiative called “Principled Innovation” – a framework for ethical decision-making that can be used by individuals or in community settings. It is based on “pro-social” values that lead to defendable outcomes like “what’s good for humanity” without being overly prescriptive. Under the leadership of President Michael Crow, ASU has added Principled Innovation to the list of design aspirations that drive the university, calling it “the ability to create change guided by values and ethical understanding.”

Ted Cross is ASU’s Executive Director of University Affairs and Crow’s point person for the roll-out of Principled Innovation. He says character education is best understood as a reflective process that enables students to flourish – in a way that is flexible and individualized.

“We want people to improve themselves,” said Cross. “Positive psychology has a take on that; philosophy has its own angle. We packaged all of that into an inter-disciplinary approach that helps faculty, staff, and students ground decisions and actions in values and character.”

Informed by the Jubilee Centre’s Framework for Character Education in Schools at the University of Birmingham, Principled Innovation includes four domains of practice – Moral, Civic, Performance, and Intellectual – each of which encompass certain character “assets” or virtues meant to guide one’s ability to create positive change in the world. ASU’s institutional commitment is expressed through Principled Innovation as a guiding principle, while the practice of Principled Innovation is supported through a pedagogical approach, engaging tools and resources, communities of practice, and curricular and co-curricular activities. 

Building the Framework

The design lab for Principled Innovation was ASU’s Mary Lou Fulton Teachers College. In 2017, the dean of the college, Carol Basile, was concerned by the state of K-12 education systems and decided to change things from the inside out – through addressing the education workforce and teacher and leader preparation. She came to the conclusion that to do so, character education needed to be included. To understand how, she enlisted Cristy Guleserian, a colleague at the college who is now its Executive Director of Principled Innovation. 

“We asked ourselves, ‘What could it mean for a college of education at a public university to integrate a character education framework into the systems of teacher and leader preparation?’ said Guleserian. “In having these conversations, we realized it couldn’t just be integrated into a curriculum to teach future educators about character. It had to be our approach to everything we do and something that we embraced as a college community.” 

With this as their north star, Guleserian and her team worked intentionally with faculty, staff, students, and community partners and eventually incorporated the practices and assets of what would become Principled Innovation into everything they did, from fostering culture and environments to teaching, advising, and student services. But getting to an agreed-upon understanding of what all this would look like involved cultivating authentic relationships through a series of one-on-one discussions and all-college design sessions – a process Guleserian described as equal parts invigorating and challenging.  

“There was a lot of skepticism at first – a lot of questions about whose character, whose values, and whose virtues we were talking about. I remember spending about an hour going back and forth about one word,” she said.

In one of the sessions, a participant offered what would be a break-through in the log jam. “We need to ‘ASU-ize’ this,” he said. The group understood him to mean “co-create” a concept that more explicitly reflected ASU’s diverse community and well-publicized mission.  

“We recognized that innovation is at the core of what we do here at ASU and our charter holds us responsible for being inclusive for the well-being of the communities we serve. So the framing of Principled Innovation was born from that shared purpose,” said Guleserian.

The framework is intentionally flexible. In an essay for the book The Necessity of Character, ASU President Michael Crow and Ted Cross write, “By refusing to adhere to a single philosophical or religious worldview, ASU has made room for students to draw on their different backgrounds as they engage with our character education initiatives. Only by remaining flexible in this way have we been able to secure ‘buy-in’ across the university.”

At a research university known for outside the box thinking, Crow has made innovation part of ASU’s nomenclature. But the decision to include it in the title was more than just good branding. Principled Innovation proposes the notion that “just because you can innovate, doesn’t mean you should,” reflecting a growing national movement to infuse character into the critical actions of scientists and others in the innovation community.    

When asked if there could be “Unprincipled Innovation,” Cross said “definitely.” 

“It’s not enough to be innovative if you don’t innovate with purpose and principle. It’s not enough to help people learn how to make a good living if we’re not helping them learn how to live good lives, whatever that means to them,” he said. 

“It’s not enough to be innovative if you don’t innovate with purpose and principle. It’s not enough to help people learn how to make a good living if we’re not helping them learn how to live good lives.”

Principled Innovation in Practice

Building on the work of Mary Lou Fulton Teachers College (now called College for Teaching and Learning Innovation), Principled Innovation is currently practiced in ten colleges at ASU, including the W. P. Carey School of Business and the Watts College of Public Service and Community Solutions, as well as the Office of the Provost and Educational Outreach and Student Services. All of this work uses the framework and assets for reflective practices and community practice that lead to positive change.  

“The framework asks, ‘What are some of the possible intended or unintended outcomes of the decisions we make and how can we mitigate some of the possible negative consequences before we take action?’” said Guleserian.

A good indication of how the framework may influence ASU’s pedagogy is the launch of the Principled Innovation Academy, which is housed in University College. The curricular program involving human-centered problem-solving methods and team pitch competitions has already engaged with 750 students.  

Cross calls the program “shark tank meets design thinking meets character education,” where students create and pitch ideas using the Principled Innovation framework. Last year’s winner was a career recommendation engine for students that works by asking them questions like, “What are your work values? What are your personal values? And how would that map to your career?” 

It is clear that the careful work that went into developing Principled Innovation at ASU helped propel it from a concept within one school to a major design principle for the entire university. But for advocates like Cross and Guleserian, the buy-in it has received at the country’s largest public university says something about the times we are in. 

“The U.S. is so deeply divided that we are talking past each other,” said Cross. “There’s a lot of anger and aggression and mistrust. But if we can engage multiple perspectives in the way we design and create things, the way we teach and collaborate, it helps us to develop environments of trust and belonging.”