There were a thousand things different about them and one, at least, the same. They were nonprofit directors, HR officers, consultants, psychologists, journalists, researchers, quite a few university administrators, and even a college sophomore. All of them, it turns out, believe work should feel meaningful—maybe so they can be happier or help others be happy, maybe to boost their company’s bottom line or general productivity. Whatever the reason, around 150 of them from all over the country showed up in Lower Manhattan last week to explore bringing this vision to life.

The draw was the first annual conference of the Initiative on Purpose and Flourishing (IPF) on its home turf at New York University’s Stern School of Business. The theme of the March 27 event, “Purpose and Flourishing in the 5-Generation Workplace,” captures elements of the new initiative’s evolving focus, including wellbeing and career and an emphasis on the rising generation of workers. Just eight months since its founding, IPF is shaping up to be what might be called a think tank-plus, encompassing research, teaching, partnerships and events. And true to its business school sensibilities, it aims to translate theory to reality, bridging academia and practice.

“I love that this conversation can lead to actionable plans, programs, new ways of thinking, new ways of teaching,” IPF Director Suzy Welch said in her opening at the convening on Thursday. “We can help our young people, but also everybody, have ideas about how to find their purpose and live it and help organizations be a part of that process.”

“We can help our young people, but also everybody, have ideas about how to find their purpose and live it and help organizations be a part of that process.”

Suzy Welch, now a professor at Stern, unknowingly laid the foundation for IPF when she was still in school herself. Working as a crime reporter after college, she developed an interest in business journalism that led her to Harvard Business School. There, scholarship criteria had her studying around the clock to keep her grades up and debt down. “It made me an unpleasant student,” she said of her academic diligence. She remembered a peer chastising her for not attending a graduation party and, he told her, ‘not valuing fun.’ Incredulous at first, she started to wonder if he wasn’t right. Did she value fun? What did she value at all?

“I had no idea. I had never had those thoughts before,” she said. “I was growing up in a time where we did not sit around talking about those things, like what is the meaning of life, how do we flourish, what is purpose.” These new questions would guide her personal and professional life up to, and including, when she started teaching the class on them—literally. Before she launched the initiative, Welch designed a course called “Becoming You: Crafting the Authentic Life You Want and Need,” which she described as “a journey of self-discovery” and a chance for students to explore “a first cut at what their purpose might be.” 

Students responded to the material, and “Becoming You” earned a waitlist of hopeful participants. But something was missing, Welch found. She wanted to push the ideas beyond the classroom and individual students. She envisioned uniting thinkers and leaders in not only academia but business and nonprofit spaces, who were already tackling these issues—purposeful work, effective leadership, productivity—but on their own. “There should be a sort of a center where we all get together and talk about this,” Welch told then-Dean of Stern Raghu Sundaram. He agreed, and so began the plans for IPF.

An important step in getting this project off the ground was the addition of Senior Associate Director Dustin Liu to the IPF team. Liu joined from Stanford University’s Life Design Lab, where he was the associate director. The Life Design Lab promotes the work of “Design Your Life” (DYL), a Stanford course teaching students how to apply design principles to figure out their values and plot their futures. DYL, Liu said, is centered on “developing mindsets and behaviors through a particular framework”—the DYL framework—whereas IPF is an “umbrella” exploring various frameworks across jobs and institutions.

Liu said to think of IPF’s focus as a two-by-two matrix: “individual purpose” and “individual flourishing” on one edge and “organizational purpose” and “organizational flourishing” on the other. Liu and Welch, like DYL, are interested in how to help students thrive. They also want to home in on how people’s wellbeing influences the wellbeing of their workplace, and vice versa. “Those of you who are academics in the classroom know that when you look into the faces of the students, there's a crisis,” Welch said at the IPF convening. “But it’s not just students.”

If the energy at the conference is any indication, IPF has identified a gap many are eager to help fill. The event brought into tangible focus the people IPF aims to connect and the concepts and practices they hope to promote. Audiences heard from, to name a few, a business professor about generational stereotypes that create divisions in the office where there could be alliances; a psychologist about the communication strategies that can cultivate more functional work relationships; and a corporate leader about management styles transforming employee productivity and retention. Many attendees worked in student-facing roles, and many within that group had a background in DYL. But not all. 

Whatever experience they arrived with, these like-minded people, having found each other at last, filled the conference room with the joyful buzz of early morning introductions and boisterous chatter that lasted all day. They didn’t sound like a group that will be keeping what they learned to themselves.